WEBVTT 1 00:00:02.495 --> 00:00:09.153 Traditional investing usually begins with creating a portfolio based on your investment objectives and risk tolerance. 2 00:00:10.135 --> 00:00:16.322 Success is then measured in terms of how well these investments perform as compared to an external market benchmark. 3 00:00:17.440 --> 00:00:19.499 Outperforming an index is great 4 00:00:19.822 --> 00:00:21.808 but when the bell rings at the end of the day, 5 00:00:21.808 --> 00:00:24.732 you’re measuring success against an arbitrary number. 6 00:00:25.638 --> 00:00:31.529 Shouldn’t success be measured by how well your investments are helping you meet your specific financial goals 7 00:00:31.529 --> 00:00:33.235 instead of beating a benchmark? 8 00:00:33.706 --> 00:00:36.599 Welcome to a goals-based approach to investing, 9 00:00:36.599 --> 00:00:39.293 with CIBC Structured Notes. 10 00:00:39.722 --> 00:00:44.678 These innovative and flexible investment solutions put YOU in the driver’s seat. 11 00:00:45.554 --> 00:00:50.238 CIBC Structured Notes can be tailored to your specific time horizon, 12 00:00:50.432 --> 00:00:52.955 cash flow needs and risk tolerance 13 00:00:53.037 --> 00:00:58.301 all with the aim of increasing the probability of meeting your unique investment goals. 14 00:00:59.513 --> 00:01:02.076 CIBC Structured Notes. 15 00:01:02.076 --> 00:01:05.076 Where your financial goals are the benchmark.